Twitter sets the stage for video ads

By GIXnews

By Zach Miners, IDG News Service | August 12th, 2014 A new program, now in beta, allows for paid video content in people’s feeds. Twitter is looking to boost its advertising business by letting more businesses pay to include video in their tweets. The company on Tuesday announced the beta test of a new advertising…

Chinese users tire of older social networking sites

By GIXnews

By Michael Kan, IDG News Service | July 28th, 2014 WeChat, a messaging app, is disrupting China’s social networking market. Social networking sites in China that are modeled on Facebook are having a hard time holding on to users, with customers like Beijing resident Shi Yunfeng, drifting away to newer services. “The user activity has…

Twitter employees mainly male and white, says it has ‘lot of work to do’

By GIXnews

By John Ribeiro, IDG News Service | July 23rd, 2014 Twitter has been under pressure from U.S. civil rights leader Rev. Jesse Jackson to release the data. Twitter disclosed the gender and ethnicity breakdown of its employees on Wednesday, less than a week after U.S. civil rights leader Rev. Jesse Jackson called on the company…

Jesse Jackson demands Twitter release employee diversity data

By GIXnews

By John Ribeiro, IDG News Service | July 18th, 2014 Jackson said black underrepresentation in tech companies cannot be explained by a lack of technical skills. U.S. civil rights leader Rev. Jesse Jackson has called on Twitter to release its employee diversity information, which its Silicon Valley peers such as Google, Yahoo, LinkedIn and Facebook…

Twitter and Facebook see a bright future for in-the-moment spending

By GIXnews

By Zach Miners, IDG News Service | July 17th, 2014 If you’re an impulse buyer trying to reform your ways, Facebook and Twitter are not on your side. Both companies said Thursday they were working on new services to let their users either make purchases directly from their feeds or gain instant access to deals…