Today, AWS introduces the AWS Partner Central API for Selling, enabling AWS Partners to integrate their Customer Relationship Management (CRM) systems with AWS Partner Central. This API allows partners to streamline and scale their co-selling process by automating the creation and management of APN Customer Engagements (ACE) opportunities within their own CRM. This API provides improved efficiency, scale, and error handing compared to the existing Amazon S3-based CRM integration, and is available to all AWS Partners.
AWS Partner Central API for Selling enables partners to create, update, view, and assign opportunities, as well as accept invitations to engage on AWS referrals. Additionally, partners can retrieve a list of their solutions on AWS Partner Central, and associate specific solutions, AWS products, or AWS Marketplace offers with opportunities as needed. Real-time notifications via AWS EventBridge keep partners up to date on any changes on the opportunity. The API also integrates with AWS services, enabling partners to monitor co-selling via Amazon CloudWatch and audit with AWS CloudTrail. Partners can use this API in combination with the AWS Marketplace Catalog API to manage the entire opportunity-to-offer process directly within their CRM.
AWS Partner Central API for Selling is now available in the US East (N. Virginia) region and is accessible through AWS SDKs in .NET, Python, Java, Go, and other programming languages. Partners can also use this API via the AWS Partner CRM Connector or our multiple integration partners.
Learn more on Automations for Partners. To get started, visit AWS Partner Central API documentation.
Source:: Amazon AWS