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Tim Cook brings Apple’s GenAI plans into the light

Apple CEO Tim Cook turned speculation concerning his company’s future plans for generative AI into expectations, saying the company plans to announce new features before the end of 2024.

He confirmed that Apple is putting “tremendous amount of time and effort” into the effort, adding, “We’re excited to share the details of our ongoing work in that space later this year.”

Winners and losers

This is great news for Apple users who have wondered when Apple will rise to the genAI challenge. It’s concerning news for Apple’s competitors, who must now hope that the company’s implementation is weak in comparison to their own. It’s pleasing news for pundits and analysts who now know they have a few months during which they can speculate on what Apple will introduce and how it will be done.

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Source:: Computerworld

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