Introducing account and product linking across AWS Marketplace and AWS Partner Central

AWS unifies the experience across AWS Marketplace and AWS Partner Central. You can now link your Partner Central and AWS Marketplace accounts, and associated users. Once connected, Partner Central users can navigate to AWS Marketplace Management portal and connect your offerings in Partner Central with your AWS Marketplace product listing. This feature allows partners to connect multiple AWS Marketplace listing variations from a core Marketplace listing to the specific software offering in Partner Central. 

Source:: Amazon AWS