Customer Profiles Flow block simplifies authentication and retrieval of customer profile information.

We’re excited to announce new capabilities for the Amazon Connect Customer Profiles Flows block that make it easier to personalize automated experiences such as IVRs using the drag and drop Flows editor. You can now access more customer information, including orders, cases, assets, custom attributes, and calculated attributes through the Flow block. For example, you can retrieve customer information such as loyalty status to route loyalty reward members to shorter queues or retrieve details about their last purchase to provide self-service refund options. Additionally, you can now streamline the authentication process by prompting customers to enter their personal identifiers such as birthdate and use the Customer Profiles block to find the right profile and instantly associate the profile with that contact without a single line of code. 

Source:: Amazon AWS