Amazon Connect now provides in-app and web voice and video calling capabilities, making it easier to deliver more personalized voice and video experiences in your websites and mobile applications. These voice and video capabilities allow customers to contact you without having to leave your website or mobile application. You can use these capabilities to pass contextual information to Amazon Connect, enabling you to personalize the customer experience based on attributes such as the customer’s profile, authentication status, or actions previously taken within the app.
Source:: Amazon AWS