Amazon SNS message data protection is a set of capabilities that leverage pattern matching, machine learning models, and content policies to help security and engineering teams facilitate real-time data protection in their applications that use Amazon SNS to exchange high volumes of data. Now, you can use custom data identifiers to detect the protect domain-specific sensitive data, such as your company’s employee IDs. Previously, you could only use managed data identifiers to detect and protect common sensitive data, such as names, addresses, and credit card numbers.
Source:: Amazon AWS