Once upon a time, Google was absolutely gaga over Google Assistant.
Remember those days? You should. They really weren’t that long ago.
Back as recently as 2020 — in the last year the annual Consumer Electronics Show was held in person before going digital during the peak of the pandemic — Google did everything in its power to make sure Assistant was everywhere you looked, both virtually and in a very literal physical sense. Assistant turned into a full-fledged spectacle at the high-profile tech exhibition that year, continuing a theme Google had been threading for a while.