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Ford adds Apple sauce to its next-gen services ambition

Ford’s announcement that it has hired former Apple services executive Peter Stern to lead its own services push is significant in many ways. These plans don’t seem to extend to media or content and shouldn’t involve paying to unlock features you already use. But the hire reinforces the argument that future vehicles will be platforms and it hints about Apple’s own plans.

Before he left Apple in January, Stern was seen as the successor in waiting to veteran Apple Services Vice President Eddy Cue. In his role, he led the evolution of services across Apple, helping build the $50 billion/quarter business it has become today.

What Stern will be doing

In a statement, Ford said Stern will lead work to:

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Source:: Computerworld

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