Vivaldi and Mozilla, two of the world’s browser makers, will host their own Mastodon servers. Why should others, including Apple, Google, and perhaps your own company follow suit?
At its simplest, it’s about controlling the brand message.
Toward trusted social networks
The nature of the ActivityPub protocol that drives Mastodon is that an individual company can set up a server (an “instance”) and federate with the rest of the network to provide a social networking service.