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Amazon Connect now supports JSON content-type in chat messages

Amazon Connect Chat now supports JSON content-type messages. Using JSON you can enable rich personalized experiences by allowing customers and agents to send/receive structured chat messages using the JSON format. For example, messages can be supplemented with additional data (metadata) to pass relevant information (e.g. recent purchases, order status), send custom interactive messages (e.g. buttons, carousels, cards), display language translations and more. 

Source:: Amazon AWS