Skip to content

How ‘synthetic media’ will transform business forever

The biggest technology-driven trend to affect business in the coming years is synthetic media. Yet this phrase is rarely even uttered in boardrooms and on Zoom meetings.

It’s time to clarify what synthetic media is, and why it’s going to be so impactful.

Synthetic media is any kind of video, pictures, virtual objects, sound or words that is produced by, or with the help of, artificial intelligence (AI). This category includes deepfake content, text-prompted AI-generated “art,” virtual content in virtual reality (VR) and augmented reality (AR) environments, and other new content types.

Many synthetic media tools started as obscure academic research or limited-beta online playthings. But it’s now on the brink of making a colossal splash in business, marketing, media and, well, human culture.

To read this article in full, please click here

Source:: Computerworld