Of all the Apple tools available, iMessage might seem like the one most designed for teenagers, friends, and families. The ease it offers when sharing media, stickers, emoji, GIFs, for example, make it the ultimate consumer product. But it has steadily involved into a powerful business messaging solution and collaboration tool. You could even think of it as a basic – and free – alternative to Slack or Microsoft Teams. That’s a view that will only get more real with iOS 16 and macOS Ventura, which will extend iMessage’s enterprise capabilities when they arrive this fall.
iMessage has been around for more than a decade and it offers quite a few advantages over standard SMS and MMS messaging. It boasts media and file support, group chats, read receipts, the ability to integrate content from a range of other apps, and tight integration across all of Apple’s major product lines.