You can now use the ‘Verified Provider’ label on the EC2 Console to pick public Amazon Machine Images (AMIs) that are owned by Amazon verified accounts. Previously, customers would need to check the owner IDs of AMIs that were publicly shared to identify the source of the AMI. IDs of verified sources were not always easily available. The new label on the console helps you easily identify trusted sources for publicly-shared AMIs. These trusted sources can be Amazon and its partners or AMI providers from AWS Marketplace.
Source:: Amazon AWS