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Amazon Connect Customer Profiles now provides confidence scores to help companies merge duplicate customer records

Amazon Connect Customer Profiles now allows you to automatically merge duplicate customer records on confidence scores. Each time the identity resolution feature finds duplicate records, it provides a confidence score on a scale of zero to one to represent the accuracy of a match, where a score of one represents most accurate match and zero represents least accurate match. You can select a threshold anywhere between zero to one to automatically merge duplicate records into a unified customer profile.

Source:: Amazon AWS