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11 business lessons from iPod father Tony Fadell

On tour to promote his latest book, ‘Build,’ former Apple executive and iPod designer Tony Fadell talked tech with CNBC. The conversation includes a slew of tidbits for Apple history fans, but Fadell also shared great advice for anyone in enterprise tech.

What follows is a small smattering of what was said.

When creating products, think why

“You have to be able to tell the ‘why’ story,” Fadell said.

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Source:: Computerworld