Zoom is adding new features to its Events, Webinar and Meetings tools in a bid to help enterprise marketers and salespeople better engage with customers and employees using its videoconferencing platform.
What’s in the Zoom Events and Webinar updates
Zoom first announced its events platform, OnZoom, back in 2020, offering users the ability to create and host live events and webinars for up to 50,000 attendees, depending on a company’s Zoom license.
Later this month, Zoom Events users will be getting a virtual backstage environment—think of it as a virtual green room. This feature allows panelists, speakers, and production staff to stay behind the scenes while viewing the live event feed, chat with each other, answer attendees’ questions, and practice their presentations.