Amazon Connect Customer Profiles now stores contact history at no charge to help personalize customer service

Amazon Connect Customer Profiles now provides contact history and customer information together in unified customer profiles at no charge, helping contact center managers personalize the contact center experience. Previously, contact center managers needed to work with software development teams to build profiles of end customers and their contact history. Now, they can use Customer Profiles at no charge to automatically store Amazon Connect contact history in a customer-centric view along with customer information such as name, phone number, account number, and address. Agents can access Customer Profiles to provide more personalized customer service through either the out-of-the-box Amazon Connect agent application or through their company’s custom agent applications, enabling them to provide more personalized customer service. Contact center managers can also use the Customer Profiles contact block when designing contact flows to personalize and automate the contact center experience.

Source:: Amazon AWS