Apple’s newly announced Business Essentials program seems as if it could be a versatile and useful tool for small and midsized businesses (SMBs). It’s easy to see that the interface is derived from Apple Business Manager, the cloud service for larger enterprise IT shops. (The latter is often used in concert with one of the enterprise mobility management (EMM) or unified endpoint management (UEM) providers who tap into Apple’s mobile device management platform (MDM).)
Apple Business Essentials is available now in beta and provides tools including iCloud+ for Work, AppleCare, 24/7 Apple support, device and application management, and automated setup using Collections and Smart Groups. The service will be available in the US initially, with prices ranging from $2.99 a month per user to $12.99 a month per user depending on number of devices and storage needs.