Has Apple set the scene for its next small big thing?

App Analytics in App Store Connect offers app developers a way to explore important app metrics such as transactions, redownloads, total downloads, pre-orders and updates; developers can drill down for insights into territory, source, device and so on, allowing them to understand and develop key app markets.

That’s great for developers, but what does it mean to enterprise users? For most, it’s an opportunity.

What’s in it for enterprises?

Companies with B2B or B2C apps can dive inside the information made available by users to extend their reach and better understand their customer base — what works, what doesn’t, and where core customers are located.

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Source:: Computerworld