OK, I get it. Facebook is insanely popular. With it closing in on 3 billion (yes, billion with a “b”) users, no one can ignore Facebook. But do you really want to base your business’s advertising and outreach on Facebook alone? I think not.
First, as we saw on Oct. 4, Facebook can go down with a resounding kaboom. It wasn’t just down in the U.S.; it was down around the world. That was one impressive crash. Technically, a simple mistake with Facebook’s internet settings had gigantic consequences. But you don’t need to know the ins and outs of border gateway protocol (BGP) and Domain Name System (DNS) settings to appreciate the results. The bottom line was that not just Facebook, but all its services and apps, which include Instagram, WhatsApp, Messenger, and Oculus, were down.