In all my years of Apple reporting, I’ve never seen a change of this magnitude for the Mac.
Since I first began reporting on Apple’s business in 1999, I’ve watched as Apple tried really hard to explain the good points of each iteration of the old G-series Macs. I was pleased at the performance gains the Mac got with the Intel chip. But this? This is something quite different.
Probably the best notebooks in the world
At its October 18 Unleashed event, Apple announced its all-new MacBook Pro lineup. Available in two sizes, 14-inch and 16-inch, the new systems are powered by the company’s proprietary M1 Max and M1 Pro processors, which build on the M1 System on a Chip (SoC) introduced last year.