Internet Price Discrimination | Avast

Internet Price Discrimination | Avast

The internet attempts to give every user a personalized, custom experience with each element designed with their preferences, needs, and desires in mind. Today, we live in a personalized digital world that aims to understand each individual at a personal level in order to serve them with a journey that only they would experience. Price discrimination is a potentially negative detour in these extremely personalized user journeys, particularly where this is not transparent to — or expected by — the user.

Source:: Avast