Apple’s new Hide My Email feature, designed to protect users against phishing attacks and unwanted marketing spam, has swiftly become but one of a variety of options now available.
The river becomes a flood
For a very long time, the daily ritual of checking email accounts has been one in which many of us must first delete the majority of messages received because our addresses have been sold all over the place. Spam filters help, but in my experience plenty gets through — and you can’t easily tell who shared your address(es) in the first place.
Everyone is at it. Capturing and selling email addresses and data about people is a big business. Not only that, but most privacy and security breaches begin with phishing emails carrying suspect links and fraudulent requests for personal information.