Anonymization vs. Pseudonymization | Avast

Anonymization vs. Pseudonymization | Avast

In today’s environment, many people are aware that companies are tracking their online activity and mine that data for a variety of business purposes. These purposes range from personalization and advertising to analyzing on-site behavior to inform site design changes. Many users are alright with this data collection because they have been assured that the data will be anonymized and will not be linked to them personally — but is that really the case?

Source:: Avast