Optimize personalized recommendations for the business metric of your choice with Amazon Personalize

Amazon Personalize now enables you to optimize personalized recommendations for a business metric of your choice, in addition to improving relevance of recommendations for your users. You can define a business metric such as revenue, profit margin, video watch time, or any other numerical attribute of your item catalog to optimize your recommendations. Amazon Personalize automatically learns what is relevant to your users, considers the business metric you’ve defined, and recommends the products or content to your users that benefit your overall business goals. 

Source:: Amazon AWS