Apple has updated its website with the reintroduction of an easy-to-find “Store” section and I can’t help but wonder why it was ever made harder to find in an earlier site redesign.
Sales didn’t stop
Sales didn’t stop when Apple redesigned its site and made the store a more discreet space. To get to it, you’d either use a link in the site menu, a link at the bottom of the page, or via the “Buy” button on any product page.
However, as Apple’s business becomes increasingly online, it’s not especially surprising the company would choose to make it easy to find its online shopping mall. While the rationale for the earlier discretion was likely to reflect that Apple’s an experience company, not a sales company, that schtick became harder to accept once sales broke a trillion dollars.