Apple shared the dark side of digital transformation during then pandemic when it confirmed this week that component shortages will affect its business. The distress signal came during the company’s Q3 results call.
A multi-billion dollar nose bleed
Apple CFO Luca Maestri said supply constraints would affect company revenue to the tune of $3 billion to $4 billion, though he still predicts double-digit growth for the company. But increased demand for Apple products in combination with global semiconductor shortages means supply will be constrained. While to some extent this is a good problem to have, it’s still a problem Apple must navigate.