Amazon Connect Customer Profiles launches Identity Resolution in Preview to detect and merge duplicate customer profiles

Amazon Connect Customer Profiles now automatically detects duplicate customer profiles in your Amazon Connect Customer Profiles domain and allows you to review the results by using Identity Resolution APIs (preview). Identity Resolution uses machine learning to detect duplicate profiles based on similar name, email address, and phone number. For example, two or more profiles—with spelling mistakes such as “John Doe” and “Jhn Doe,” or different casing email addresses such as “[email protected]” and “[email protected],” or different phone number formats such as “555-010-0000” and “+1-555-010-0000”, can be detected as belonging to the same customer “John Doe” and merged into a unified profile by using the MergeProfiles API.

Source:: Amazon AWS