In 2016, employees at Kooth PLC, a company that provides digital mental health and well-being services, embarked on a grassroots movement to improve their in-house communication. Although Kooth already had Skype’s instant messaging in place, many employees felt that it wasn’t helping them collaborate and communicate in the most efficient way. Consequently, the product team simply fired up Slack, invited colleagues to join, and got started.
Everyone at the company now uses Slack, and it has become the backbone of Kooth’s internal communication strategy, said Tim Barker, CEO at Kooth. “It has not replaced email but sits alongside it within our tech stack,” he said.