Super Bowl LV, the most watched US sports broadcast, is just around the corner. All through Super Bowl weekend and especially while the game between the Tampa Bay Buccaneers and the Kansas City Chiefs is on we expect a visible impact on Internet usage. That’s why we just launched the Cloudflare Radar Super Bowl Site (radar.cloudflare.com/superbowl-lv).
We are, in real-time, sharing the traffic changes for five categories over the weekend:
1) Traffic to Super Bowl Advertisers
The commercials aired during Super Bowl are the most watched all year. We will be showing how they impact the traffic to the advertising brands.
2) Traffic to Sports News Websites
We are tracking the main US sports news outlets as well as all teams’ websites.
3) Traffic to Sports Betting Websites
With millions of people betting on the winner of this year’s game, we will show the traffic changes to some of the most popular betting websites.
4) Traffic to Social Media
We expect heavy usage of social media and messaging on Super Bowl night. In this graph we are showing traffic changes to all main social media platforms as well as messenger apps.
5) Traffic to Food Delivery Services
With crowds getting hungry during the game we expect a surge on traffic to food delivery services. We are tracking them in this chart.
Right after the game, we will follow up with the most interesting findings.