If you’ve known me for long, you know I’m not a fan of those hollow, wide-reaching predictions people love to make this time of year (well, with one noteworthy exception). But trends — now, trends are something I can get behind. Trends are less about pretending to have some manner of magic crystal ball and more about observing genuine patterns and big-picture shifts over time.
And when it comes to Google and the start of 2021, whoo boy, have we got a budding trend worth talking about right now. It’s something that gets at the very heart of Google’s business, its ambitions, and its plans for connecting with us as customers and users of its various products and services.