WIK Study Finds Consumers Still Confused by Fibre Advertising

A new study by WIK, which was commissioned by the FTTH Council Europe, has found that consumers are still being confused by the use (or abuse) of the term “fibre” in broadband ISP advertising, which can just as easily refer to slower hybrid connections (e.g. FTTC using copper and fibre lines) as it can a […]

Source:: ISPreview