Apple VP Software Engineering, Craig Federighi discussed his company’s thoughts on ad tracking and more at the European Data Protection and Privacy Conference December 8.
Privacy is possible
It is “absolutely possible to design technology that respects [customer] privacy and protects their personal information,” he stressed.
“When it comes to privacy protections, we’re very happy to see our competitors copy our work, or develop innovative privacy features of their own that we can learn from,” he said during this speech.
But it’s under assault