Why Google making its own Pixel chips could matter for you
It’s tough to talk about chips without venturing deep into spec-infested geeky waters. Unless, that is, we’re talking about the Cool Ranch variety of chip — in which case, I’ll take two bags, please.
Salty snacks aside, though, chips are a sometimes-important, if highly technical, part of the smartphone picture. They’re the hearts of our coddled and beloved mobile devices and the pieces of technology that let these modern wonders do all the incredible things they’re able to do.
And while most normal folk certainly don’t need to have words like “Snapdragon,” “gigahertz,” or “gelatinous gherkin” in their vocabularies (for obvious reasons on that last one, despite its lack of relevance to our current conversation), the notion of Google building its own custom chips to power its Pixel and possibly even Pixelbook products is something that could have a significant, practical impact on all of us — and something well worth understanding.