Amazon Personalize now allows you to apply business rules to your recommendations on the fly; without any extra cost. Dynamic filters save you time by removing the need to define all possible permutations of your business rules in advance and enable you to use your most recent information to filter recommendations. You control the recommendations for your users in real-time while responding to their individual needs, preferences, and changing behavior to improve engagement and conversion. Based on over 20 years of personalization experience, Amazon Personalize enables you to improve customer engagement by powering personalized product and content recommendations, and targeted marketing promotions.
Source:: Amazon AWS