Introducing Automatic Platform Optimization, starting with WordPress
Today, we are announcing a new service to serve more than just the static content of your website with the Automatic Platform Optimization (APO) service. With this launch, we are supporting WordPress, the most popular website hosting solution serving 38% of all websites. Our testing, as detailed below, showed a 72% reduction in Time to First Byte (TTFB), 23% reduction to First Contentful Paint, and 13% reduction in Speed Index for desktop users at the 90th percentile, by serving nearly all of your website’s content from Cloudflare’s network. This means visitors to your website see not only the first content sooner but all content more quickly.
With Automatic Platform Optimization for WordPress, your customers won’t suffer any slowness caused by common issues like shared hosting congestion, slow database lookups, or misbehaving plugins. This service is now available for anyone using WordPress. It costs $5/month for customers on our Free plan and is included, at no additional cost, in our Professional, Business, and Enterprise plans. No usage fees, no surprises, just speed.
Why We Built This
How We Measure Web Performance
Evaluating performance of a website is difficult. There are many different metrics you can track and it is not always obvious which metrics most meaningfully represent a user’s experience. As discussed when we blogged about our new Speed page, we aim to simplify this for customers by automating tests using the infrastructure of webpagetest.org, and summarizing both the results visually and numerically in one place.
The visualization gives you a clear idea of what customers are going to see when they come to your site, and the Critical Loading Times provide the most important metrics to judge your performance. On top of seeing your site’s performance, we provide a list of recommendations for ways to even further increase your performance. If you are using WordPress, then we will test your site with Automatic Platform Optimizations to estimate the benefit you will get with the service.
The Benefits of Automatic Platform Optimization
We tested APO on over 500 Cloudflare customer websites that run on WordPress to understand what the performance improvements would be. The results speak for themselves:
Time to First Byte (TTFB)
First Contentful Paint
Note: Results are based on test results of 505 randomly selected websites that are cached by Cloudflare. Tests were run using WebPageTest from South Carolina, USA and the following environment: Chrome, Cable connection speed.
Most importantly, with APO, a site’s TTFB is made both fast and consistent. Because we now serve the html from Cloudflare’s edge with 0 origin processing time, getting the first byte to the eyeball is consistently fast. Under heavy load, a WordPress origin can suffer delays in building the html and returning it to visitors. APO removes the variance due to load resulting in consistent TTFB