When Helen Willetts joined BT (British Telecoms) as its head of internal communications in 2018, one of the first things she sought to change was how important news regarding the company was communicated to employees.
Previously, when BT made an announcement or company news broke, there was always a delay before the workforce knew about it. BT officials wanted to change that and move to a colleague-focused approach, making information accessible quickly and engaging them in useful discussions.
“I started at BT in January 2018 and three months in, I presented a new strategy to the executive council. One of the things in that strategy was … that we need a social mobile-first app,” Willetts said in an interview.