Service Catalog simplifies product discovery, provisioning, and search
AWS Service Catalog now supports the use of administrator-provided names for product discovery, provisioning, and searches on running products. With this new feature, administrators can define their taxonomy for product naming and versioning, and this taxonomy is accessible to builders and administrators for use within their code and scripts. Referencing by name helps builders innovate faster, and provides a consistent product discovery and provisioning experience across accounts and regions.
Source:: Amazon AWS