Amazon Kinesis Data Firehose now supports data delivery to HTTP endpoints

Amazon Kinesis Data Firehose now supports streaming data delivery to a generic HTTP endpoint. This feature enables you to use a fully managed service to stream data to an HTTP endpoint without building custom applications or worrying about operating and managing the data delivery infrastructure. Amazon Kinesis Data Firehose incorporates error handling, auto-scaling, transformation, conversion, aggregation, and compression to help you accelerate the deployment of data streams across your organization.

Source:: Amazon AWS