Announcing general availability of Amazon Pinpoint Custom Channels
Today, Amazon Pinpoint announced general availability of Custom Channels, enabling businesses to engage their customers on additional channels such as in-product messaging or social media. Marketers no longer need to learn multiple tools in order to reach their customers over a variety of applications. Using Custom Channels they can leverage the already familiar Amazon Pinpoint targeting and campaign features to reach their customers on their channel of choice – adding new ones as needed.
Source:: Amazon AWS