Announcing general availability of Amazon Pinpoint Custom Channels

By GIXnews

Today, Amazon Pinpoint announced general availability of Custom Channels, enabling businesses to engage their customers on additional channels such as in-product messaging or social media. Marketers no longer need to learn multiple tools in order to reach their customers over a variety of applications. Using Custom Channels they can leverage the already familiar Amazon Pinpoint targeting and campaign features to reach their customers on their channel of choice – adding new ones as needed.

Source:: Amazon AWS