Reputational risk and social media: When you’re blocked or banned without notice



Absolutely nothing can justify the recent deranged YouTube office shooter’s horrific actions, but her main known complaint, that YouTube suddenly and irreversibly impacted her income by unilaterally changing its policies, brings up an important point: The online services we all rely on to conduct personal and professional activity can suddenly, permanently remove content or block accounts.

There is little to nothing you can do about it. There are no judges, arbitration panels, or independent referees to review your case. You almost certainly never will speak with a human to plead for a reversal.

The CIA security triad stands for confidential, integrity, and availability. This is an availability story. A single complaint against you can make your company’s existing content and files immediately inaccessible with little to no recourse. Any company’s branding site on Facebook, Twitter, LinkedIn, etc. can be suddenly and immediately blocked causing reputation and branding issues.

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