AMD vows ‘freedom’ for new Radeon brands as GeForce Partner Program controversy swirls



A little more than a month ago, HardOCP’s Kyle Bennett reported that a new initiative by Nvidia called the GeForce Partner Program offered graphics card makers (such as Asus and MSI) various incentives to restrict the use of their top gaming brands to Nvidia hardware. While Nvidia hasn’t commented beyond a blog post light on details, a new lineup of graphics cards by Asus and commentary from AMD suggests HardOCP’s report might be true.

Asus officially revealed the Radeon-exclusive “Arez” graphics card lineup on Tuesday after weeks of leaks and whispers. They all look awfully similar to the Radeon graphics cards that Asus has offered since the RX 500 and RX Vega series launched, but with one key detail missing: While some of the models still sport Strix coolers, none of the Arez lineup carries the “Republic of Gamers” brand that Asus has spent years building. (Previously released Radeon cards still carry the ROG brand, however.)

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