UK ISPs React to Average Broadband Speeds in Advertising Requirement


Yesterday the Advertising Standards Authority (ASA) revealed new guidance (here), which from 23rd May 2018 will require all broadband ISPs to advertise “average” speeds (a median measured at peak time) for their packages. Today we’ve published some thoughts from a cross section of providers. Broadly speaking the industry appears to support the change, although there […]

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