ASA Rules UK “Fibre Broadband” ISP Adverts for Part Fibre Do NOT Mislead


The Advertising Standards Authority (ASA) has today determined that it is “not materially misleading” to describe broadband services that use fibre optic cables for only part of the connection to consumers’ homes (e.g. FTTC) as “fibre broadband“, much to the annoyance of UK MPs and critics. The debate over the use or misuse of “fibre […]

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