ASA Forces UK Broadband ISPs to Advertise AVERAGE Peak Time Speeds

80mbps bduk "up to" broadband speed limit traffic sign

The Advertising Standards Authority has today given notice to Internet Service Providers (ISP) in the United Kingdom that, with effect from 23rd May 2018, they will expect all broadband ISPs to advertise “average” speeds (the median measured at peak time) for their headline packages. At present the existing guidance, which has been in place since […]

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