Three years ago, I switched from Google search to Bing. There, I said it. No longer do I Google something; I Bing it. And I haven’t looked back since.

The move away from Google wasn’t easy. Sometime in the late 1990s, I was invited to test out Google’s search engine. I moved from poring though filing cabinets to typing queries in a search box. If it was out there on the Web, Google promised, Google would find it. (If you want to switch browsers as a protest against Google’s diversity memo controversy, that’s your choice. I didn’t switch three years ago for that reason, though.)

Over the years, Google became smarter and more responsive. Google Instant auto-suggested search results before I finished typing them. “Google it” became part of my vernacular.

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