It’s not just the folks at AMD who hope that that the company’s Epyc server processor, officially launched Tuesday, will break Intel’s stranglehold on the data-center chip market.

Enterprise users, web hosting companies and hyperscale cloud providers all want competition and choice in server chips to curb costs and fuel innovation.

“OEMs have been looking for an alternative to Intel for a long time, and with Intel having 98 percent market share I can say that there’s absolutely a need, from the OEM point of view and the channel point of view,” said Patrick Moorhead, principal at Moor Insights & Strategy.

Judging from specs, performance benchmarks and memory features as well as the supporting voices from software and hardware makers in the data center ecosystem, Epyc has the best shot of any chip to hit the market in years at putting a crack in Intel’s dominance.

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AMD launches its Epyc server chip to take on Intel in the data center