Why Twitter’s new anti-harassment tools will fail

Twitter is trying to curb harassment. Again.

Twitter VP of Engineering Ed Ho this week announced three changes that Twitter believes will end its reputation as a haven for trolls, haters, spammers, misogynists, racists and idiots.

Two years ago, Twitter’s then-CEO Dick Costolo was quoted in a leaked memo saying that “We suck at dealing with abuse and trolls on the platform and we’ve sucked at it for years.”

Twitter’s reputation may be hurting its bottom line. The company this week reported its slowest quarter for revenue growth since the company went public. Twitter consistently loses about $100 million per quarter. Advertising is weak. Revenue is down. User growth is flat.

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