Microsoft today officially launched a premium-grade email service in the U.S. that omits ads, provides five inboxes and supports personalized addresses.

The service, labeled “ Premium,” had been branded “Preview” until today, according to the blog, which had been tracking its progress for almost a year. Premium appeared to target both small businesses and families with the five user accounts and the personalized address. The domain name for the latter will be free for the first year, Microsoft said, and those who already own a domain could use it with the email service free of charge.

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Microsoft adds to service-subscription list with $50/year Premium option